The simple churn mistake that costs founders 3 months
In short
Most founders treat all churn as one thing. It's actually two. Involuntary churn is when the card expired or the payment failed, and the customer still wants you. Voluntary churn is when they found the cancel button and left, which is a value problem. They show up as the same number on your dashboard, and the fix for one does nothing for the other.
Key points
- Rebuilding onboarding won't help if your real leak is failed payments.
- Work out which kind of churn you have before you fix anything.
