Churn & retention
Short videos on why subscription customers leave and what to do about it, from reading your retention curve to fixing failed payments and cancel flows. Most of these started life on ChurnTools.
Measuring churn properly
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Your churn rate is lying to you. Look at the curve instead.2:27 · 12 Jul 2026
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The 4 retention curves (and why your churn rate can't tell them apart)2:27 · 12 Jul 2026
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Churn rate: is it the right measurement?2:26 · 6 Jul 2026
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The simple churn mistake that costs founders 3 months2:32 · 13 Jul 2026
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Do you know why your churn rate is what it is?1:57 · 11 Jul 2026
Failed payments and involuntary churn
Why customers choose to leave
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You will never fix churn by lowering your price1:23 · 25 Jul 2026
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B2C churn isn't a product problem. It's a front door problem.2:42 · 2 Aug 2026
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The simple cancel button mistake costing you 15% of your churn2:10 · 4 Aug 2026
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Your support queue is lying to you about churn1:32 · 13 Aug 2026
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Understanding churn dynamics: competitive displacement2:32 · 2 Feb 2026
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The most underrated anti-churn tactic in SaaS: send a video of your face1:33 · 12 Jul 2026